Client: Cabify Argentina
Creative Agency: The Juju Agency
Role: Illustration & animation
Creative Agency: The Juju Agency
Role: Illustration & animation
Brief.
Cabify needed a single motion piece to celebrate the Club World Cup 2025, connecting their brand with the passion of Argentine football fans.
Cabify needed a single motion piece to celebrate the Club World Cup 2025, connecting their brand with the passion of Argentine football fans.
Approach.
Frame by frame animation over live footage, with illustrated elements layered on top.
Each team represented with its own color palette and visual identity, River, Boca and the international clubs competing in the tournament.
Frame by frame animation over live footage, with illustrated elements layered on top.
Each team represented with its own color palette and visual identity, River, Boca and the international clubs competing in the tournament.
Result.
A campaign piece that spoke directly to Argentine football culture while positioning Cabify as part of one of the biggest sporting moments of 2025.
A campaign piece that spoke directly to Argentine football culture while positioning Cabify as part of one of the biggest sporting moments of 2025.
Year: 2025 Client: Cabify Creative Agency: The Juju Agency
Illustration & Animation: Maro Margulis