Title sequence · Adidas México × Amazon Prime · 2026
Agency: New Cycle · Direction: Sebastián Lara Skiba
Brief.
Adidas México needed a title sequence for a two-episode documentary series celebrating Mexican street football, timed to the 2026 World Cup. The series features Rafael Márquez, Javier Aguirre, Edson Álvarez and Gilberto Mora.
Approach.
Starting from a director's cut and a brief with references, I developed the full graphic proposal for the sequence — defining the visual language, the style and where and how the rotoscope animation would live within the edit. 28 seconds, built frame by frame over roughly one month.
Result.
Title sequence for a two-episode Amazon Prime documentary series produced by Adidas México, released in the context of the 2026 World Cup.
FINAL STILS
Year: 2026 Client: Adidas México Platform: Amazon Prime
Creative Agency: New Cycle | Director: Sebastián Lara Skiba
Art Direction, Design & Rotoscope Animation: Maro Margulis
General animation & composition : Felipe Galindez
Thanks to: Mica Koretzky | Andu Bonaudi
General animation & composition : Felipe Galindez
Thanks to: Mica Koretzky | Andu Bonaudi