Brief.
The Vikings needed fast-turnaround motion content to celebrate wins during the season. Each piece had to be published within 4 days of the match — a graphic intervention on real game footage, built to perform on social.
Approach.
I developed two pieces from scratch — starting with style explorations, then editing the footage, then animating frame by frame on top of the clip. On a third piece, I animated illustrations by NYC-based artist Nathan Walker (@atpcdesign), translating his visual language into motion.
Result.
All three pieces were published on the Vikings' official account (1.6M followers). The first one, featuring @jjmccarthy, was captioned "Simply a masterpiece" by the team and reached 10K likes.
The Vikings needed fast-turnaround motion content to celebrate wins during the season. Each piece had to be published within 4 days of the match — a graphic intervention on real game footage, built to perform on social.
Approach.
I developed two pieces from scratch — starting with style explorations, then editing the footage, then animating frame by frame on top of the clip. On a third piece, I animated illustrations by NYC-based artist Nathan Walker (@atpcdesign), translating his visual language into motion.
Result.
All three pieces were published on the Vikings' official account (1.6M followers). The first one, featuring @jjmccarthy, was captioned "Simply a masterpiece" by the team and reached 10K likes.
The explorations below show the different visual directions considered before landing on the final style for each piece.
Year: 2025 Client: Minnesota Vikings Rep: Fillin Global
Concept, Illustration & Animation: Maro Margulis
Illustration Win Art #3: Nathan Walker @atpcdesign
Illustration Win Art #3: Nathan Walker @atpcdesign