Brief.
A Latino-targeted campaign for MLB celebrating Platano Power, a Dominican phrase that elevates the love for baseball.
Approach.
Character design and illustration built around the cultural identity of Dominican baseball players. Hand-drawn style with saturated color and gestural linework.
Result.
Published across MLB platforms as part of the Pa' Que Sepas series.
A Latino-targeted campaign for MLB celebrating Platano Power, a Dominican phrase that elevates the love for baseball.
Approach.
Character design and illustration built around the cultural identity of Dominican baseball players. Hand-drawn style with saturated color and gestural linework.
Result.
Published across MLB platforms as part of the Pa' Que Sepas series.
Year: 2025 Client: MLB
Production & direction: Neko Studio (@nekostudio.tv)
Illustration & character design: Maro Margulis (@maromargulis)
Animation: @lamartina.mov
Illustration & character design: Maro Margulis (@maromargulis)
Animation: @lamartina.mov