Brief.
Visual identity and art direction for "Tierra Zanta", one of the sets performed by Trueno at Ferro 2025, one of the biggest shows in Argentine music that year.
Visual identity and art direction for "Tierra Zanta", one of the sets performed by Trueno at Ferro 2025, one of the biggest shows in Argentine music that year.
Approach.
A complete visual system designed to work at scale, on massive screens in front of a live audience.
Style references, graphic exploration and art direction handed off to the animation team to bring to life in sequence.
A complete visual system designed to work at scale, on massive screens in front of a live audience.
Style references, graphic exploration and art direction handed off to the animation team to bring to life in sequence.
Result.
Visuals performed live at Estadio Ferro, Buenos Aires, in front of thousands of people.
Visuals performed live at Estadio Ferro, Buenos Aires, in front of thousands of people.
Year: 2025 Client: Trueno
Design & Art Direction: Maro Margulis
Production: Mixtamedia · Nitelite Studio
Direction: Julita Conde · Nitelite Studio (@macastone & @magality_)
AI Gen: @lulorobb · Visual editing: @flopasquali
Production: Mixtamedia · Nitelite Studio
Direction: Julita Conde · Nitelite Studio (@macastone & @magality_)
AI Gen: @lulorobb · Visual editing: @flopasquali